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Introduction to Marketing


The one-day Introduction to Marketing course offers participants an introduction to the fundamentals of marketing, using best practice examples from a range of different business types. The course seeks to prepare professionals to recognise the needs and potential of marketing, and to be able to effectively participate in planning the marketing for an organisation.


Key Benefits:
  • Understand the importance of preparing for the negotiation process
  • Develop strategies for dealing with tough or unfair tactics
  • Gain skills in developing alternatives and recognising options